"Earl William 'Madman' Muntz (January 3, 1914 – June 21, 1987) was an American businessman and engineer... He invented the practice that came to be known as Muntzing, which involved simplifying otherwise complicated electronic devices. Muntz produced and marketed the first black-and-white television receivers to sell for less than $100"

Hat tip to a recent EEVblog video for bringing up Muntz and the practice of Muntzing.