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Hype cycle - Wikipedia
"The hype cycle provides a graphical and conceptual presentation of the maturity of emerging technologies through five phases."Sun Jun 24 16:42:57 2018 - permalink -
Here's Gartner's Hype Cycle 2014 report, for example: https://www.gartner.com/newsroom/id/2819918-
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https://en.wikipedia.org/wiki/Hype_cycle